5 tips for a better social-network video

In the fast-paced world of social media, where attention spans are fleeting and competition is fierce, creating captivating social videos for commercial use requires a strategic approach. Here are 5 tips to turn your social video content into commercial powerhouses:

1. Hook them fast:  You have mere seconds to grab viewers' attention in a social media feed.  Start with a bang – a captivating question, a surprising statistic, a hilarious moment, or stunning visuals. Imagine a commercial for a new fitness tracker. Instead of a generic product demo, the video could open with a high-energy montage of people crushing their workouts set to a pulsing soundtrack. This immediately sparks curiosity and compels viewers to see what the product is all about.
   

2. Keep it short and sweet:  Attention spans on social media are notoriously short. Aim for videos that are 15-60 seconds long, depending on the platform. This forces you to be concise and deliver your message in a clear, impactful way.  For example, a social media ad for a language learning app wouldn't delve into complex grammar rules. Instead, it might showcase a user confidently ordering coffee in a foreign country, highlighting the app's effectiveness in a quick and engaging way.
   

3. ell a story, not just a sales pitch:  People connect with stories.  Use your social video to weave a narrative that resonates with your target audience. It could be a funny skit, a heartwarming customer testimonial, or an inspiring behind-the-scenes look at your company.  A commercial for a new line of sneakers, for instance, could tell the story of a young athlete overcoming obstacles to achieve their goals.  This emotional connection is far more effective than simply listing product features.

4. Embrace the platform's strengths:  Each social media platform has its own unique quirks.  Tailor your video content to leverage those strengths.  On Instagram, prioritize eye-catching visuals.  For TikTok, focus on trendy music and quick cuts.  For LinkedIn, craft a more professional tone with clear messaging.  Imagine a video ad for a new co-working space. On Facebook, it might showcase the space's collaborative atmosphere.  On TikTok, it could feature a comedic montage of the office's quirky personalities.
   

5. End with a call to action:  Don't leave viewers hanging!  Tell them what you want them to do next, whether it's visiting your website, downloading your app, or checking out your latest product.  The call to action should be clear, concise, and easy to execute.  For instance, a social media ad for a new music streaming service could conclude with a swipe-up prompt to download the app and start their free trial.